Javascript DHTML Drop Down Menu Powered by dhtml-menu-builder.com

Super Bowl Advertisers Tease Viewers

NEW YORK (AP) -- Super Bowl advertisers are learning the art of the tease. Supermodel Kate Upton appears in an online Mercedes-Benz video in a low-cut top. An unknown man wakes up with his face covered in smeared lipstick and his hands bound in furry handcuffs in a Gildan Activewear clip. And "30 Rock" star Tracy Morgan seemingly curses in a spot for Kraft's Mio flavored drops. Super Bowl advertisers no longer are keeping spots secret until the Big Game. They're releasing snippets of their ads or longer video trailers that allude to the Game Day spot. It's an effort to squeeze more publicity out of advertising's biggest stage. With advertisers shelling out $4 million for a 30-second spot, they're looking for ways to get people talking before Game Day.

Share

Click here for the WGIL Sports Archive

Click here for national news

All AP stories are Copyright 2012 by The Associated Press. All Rights Reserved.
The following provision applies to all visitors (which shall include persons and representatives of legal entities, whether such representatives are persons or digital engines of a kind that crawls, indexes, scrapes, copies, stores or transmits digital content). By accessing this Web site or digital service, you specifically acknowledge and agree that: (i) Associated Press text, photo, graphic, audio and/or video material shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium; (ii) No Associated Press materials nor any portion thereof may be stored in a computer except for personal and non-commercial use; (iii) The Associated Press will not be held liable for any delays, inaccuracies, errors or omissions therefrom or in the transmission or delivery of all or any part thereof or for any damages arising from any of the foregoing; (iv) The Associated Press is an intended third party beneficiary of these terms and conditions and it may exercise all rights and remedies available to it; and (v) The Associated Press reserves the right to audit possible unauthorized commercial use of AP materials or any portion thereof at any time.