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City Spends $3,600 on Newspaper Ad to Court Caterpillar
First, an unsolicited bid package. Then, solicited letters of support. Now, a full-page newspaper ad.

That so far is the short version of the City of Galesburg's strategy to try and get Peoria-based Caterpillar to build a new tractor and excavator-manufacturing plant to the city that could have one-thousand jobs attached to it.

The city announced late Friday afternoon it would be putting a full-page ad in Sunday's Peoria Journal-Star that Mayor Sal Garza says will be a direct message that Galesburg and the entire region would welcome the Peoria-based company to Galesburg.

Garza tells WGIL the ad will serve two main purposes.

"It's a letter of appreciation, because we know that quite a few of our residents work at one of the Caterpillar facilities in and around the Peoria area," Garza said. "That has been, really, a godsend because of the economic woes and challenges that we've faced in the last seven, eight years here in the community."

Garza says the second purpose is to invite Caterpillar and its subcontractors to give the city what he calls "serious consideration" for locating the facility here.

$3,600 was spent on the full-page ad in the GateHouse Media publication. While that's not directly in the city budget, it is taxpayer dollars that Garza says are coming from the big economic development grant the city received last year.

The letters of support are to be delivered to Caterpillar next week, Garza said.
02 03 12 by Newsroom
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