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Cancer Activist's Approach: Real, A Bit Irreverent
CHICAGO (AP) -- Lindsay Avner is no shrinking violet. She's a bright pink whirlwind, with a closet full of dresses cut from that very color and a cancer-fighting organization she named for it.

Bold yet calculating, she is the nice girl who knows how to get what she wants, and how to get away with saying things others couldn't, or wouldn't.

The 28-year-old Avner tells young women to "Mind your melons" and "Touch your ta-tas."

It is an edgy approach that sometimes raises eyebrows, at least outside the young demographic she's trying to reach.

Not to mention the disapproval of some breast cancer researchers who don't necessarily think that self-exams are the most effective approach for detection.

But they're missing the point, Avner says. Self-exam is one tool, a way to get her peers talking about a topic they often avoid, or think no one else understands: their breast and ovarian health.

Online:
Bright Pink: www.bebrightpink.org

(Copyright 2010 by The Associated Press. All Rights Reserved.)
10 16 10 by Newsroom
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