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|TNT Cable NBA Ratings Strong
|NEW YORK (AP) -- TNT's coverage of the NBA attracted the league's largest regular-season audience on cable in 14 years.
The network announced Thursday that its average of 1.7 million viewers for its 53 games was cable's best for pro basketball since 1995-96, Michael Jordan's first full season after ending his retirement.
Turner Sports and the NBA, which jointly manage NBA Digital, also report a 65 percent increase on video views on NBA.com. The site streamed more than 1 billion videos since the end of last season.
TNT begins its postseason coverage with three games Sunday and will televise the Western Conference finals.
(Copyright 2010 by The Associated Press. All Rights Reserved.)