©2011 Galesburg Broadcasting Co.
Read the latest local sports stories by clicking here
|Fans Praise Fox for Using Split-Screen at Dover
|CHARLOTTE, N.C. (AP) -- Fox is being praised by NASCAR fans for using a split screen during its final commercial break of Sunday's race at Dover.
It's the first time the network has done that during a NASCAR broadcast. TNT does it during its broadcast of the July race at Daytona.
A Fox spokesman says the idea was discussed last week. It became doable when advertisers Sprint, FedEx and Pizza Hut agreed to share their screen time with race coverage. Sprint is the title sponsor of NASCAR's top series, and FedEx was title sponsor of Sunday's race.
Fox says the network will discuss using a split screen again with advertisers. But the network has only two races remaining on its portion of the NASCAR schedule.
(Copyright 2011 by The Associated Press. All Rights Reserved.)