CHICAGO (AP) – A suburb south of Chicago is using comic strip ads as part of a $20,000 marketing campaign to try attracting city dwellers and millennials to the area.
The Chicago Tribune reports that Homewood’s “Think Homewood” comic strips began this month and will run through May.
The comics make fun of city life while highlighting the village’s diversity and quality of life. The ads emphasize the area’s affordability, schools, parks, community and creativity.
Village President Richard Hofeld says he expects home sales to rise next month when many leases are set to expire. He also anticipates Homewood will better appeal to millennials when more of the generation enters parenthood and prepares to settle down.
Homewood is about 25 miles south of downtown Chicago and has about 20,000 residents.
