Galesburg native and Quincy Regional Director for the Better Business Bureau, Don O’Brien, joins Galesburg’s Morning News to help you shop smarter and safer this holiday season.

With online shopping scams making up over 30% of all BBB complaints last year, Don shares the red flags to watch for: fake websites, social-media “too-good-to-be-true” deals, phony charity appeals, and risky pop-up stores.

You’ll get a simple late-night-phone-shopping checklist (BBB seal, “https”, credit card only), plus exactly what to do if you’ve already been scammed. From hot toys to heart-tugging ads, Don explains how scammers are targeting Knox County shoppers in 2025 — and how to beat them.

A must-listen before you click “buy” this Christmas.

BBB Scam Tracker: Click here